The growth of enterprise social collaboration

Separate studies by Forrester Research and IDC forecast strong growth for the enterprise social collaboration industry in the next few years.

According to Forrester Research, the demand for enterprise social collaboration software, will eclipse the demand for more traditional communications and collaboration products.

Organizations will increase their spending on enterprise social collaboration software at a compound annual growth rate of 61 percent through 2016, a year in which the market for these products will reach US$6.4 billion, compared with $600 million last year.

Simultaneously, demand for unified communications and collaboration (UC&C) products that offer IM, audio calls, online meetings and video conferencing, will start to drop overall in 2014 because, unlike enterprise social software, they don't help employees discover peers outside of their work groups with expertise they need to tap, according to Forrester's report "Social Enterprise Apps Redefine Collaboration".

Although enterprise social collaboration products have been around for about five years, only 12 percent of information workers have access to enterprise social collaboration software, and only 8 percent of them use it at least once a week, according to the report.

For more information, you can read the Forrester report "The Forrester Wave: Activities Stream 2012" and the IDC report "World-wide Collaborative Applications Forceast 2016".

With the proven benefits of collaboration platforms such as Hexigo, and the potential for growth, the future looks bright.